Does The Industry Really Need Another Event on Virtual Events?
The face-to-face event industry has finally moved beyond the cannibalization question. It’s clear that virtual events are here to stay. After all, it’s not just about migrating trade shows to a virtual...
View ArticlePersistent Business Environments: A New Kind of Web TV?
It’s a standard dilemma. How do you take a successful live event community and keep members engaged for the other 362 days of the year? You can certainly maintain a blog on the event website, but most...
View ArticleTony Lorenz’s Big Idea
After he got the idea from a discussion with industry colleagues, Tony Lorenz of bxb Online says he couldn’t sleep for three days thinking through the concept for an industry network. That’s no...
View ArticleFour Ways to Make Virtual Events Truly Compelling
Digital platforms have some amazing capabilities that help differentiate virtual events from their face-to-face counterparts. By taking advantage of this functionality, event organizers can...
View ArticleMonetization Through Virtualization: Three Success Stories
The pay-per-view model that most trade associations are using or experimenting with is not the only option available for monetizing a community of members. Some live event conference organizers are...
View ArticleVirtual Events: Fantastic Successes or Pathetic Failures?
Thanks Warwick Davies for allowing us to re-post the following from your blog at The Event Mechanic! In the continuing discussion on whether virtual events will succeed or fail in the associations and...
View ArticleHybrid Meeting Lessons for Trade Associations from Event Camp Vancouver 2011
While I urge you to view the new white paper, “An Experiment in Innovative Meeting Design,” by Tahira Endean, CMP, through your own lens of experience and requirements, I’ve chosen to look for the...
View Article5 Things Trade Associations Should Know About Launching a Hybrid Event
The following is a guest post from Dennis Shiao, a thought leader in virtual and hybrid events. Read more about Dennis at the bottom of the page. A hybrid event combines a face-to-face event with a...
View ArticleThree-Step Approach to Executing a Virtual Event Strategy
If any of the organizations that have rolled out hybrid or virtual events—only to later put their plans on hold—erred, it could have been because they went from 0 to 60 mph without pausing to change...
View ArticleEastVirtual 2012 Recap: Top 10 Takeaway Tweets
Our EastVirtual Event Workshop was a huge success. All conference organizers say that, don’t they? No really. The feedback we received on the post-event evaluations was very positive. Maddie Grant of...
View Article